2021 TSRQ1 Launches and New Vehicle Debuts Climbed in 2020, But So Did the Failure Rate

Introduction | The global launch pace set in 2020 tied as the highest in decades, but with that came an increase in risk and a shift in the major players. Of the 114 attempts last year, 10 did not succeed—an 8.8% failure rate that is 1.8 times higher than the 40-